What is a promotion?

A promotion is a combination of elements that tell your links what to do. By default links are shortened and redirected to their originating destination to measure traffic. But with a promotion you add special features to your links.

Each promotion allows you:

  • To shorten a long link with a domain that you own
  • Add retargeting pixels from Facebook, Twitter, Google / AdWords, Pinterest, Quora and LinkedIn.
  • Add UTM paramters to track the effectiveness of your online marketing campaigns

Add a call-to-action overlay

Our CTA overlays (Mailchimp, CTA and image) work with a custom domain - a domain that you own and have added to our platform. First, add in your custom domain, then edit your promotion and select this domain. Your CTA options will appear.